El Pollo Loco announced on March 27, 2025, a three-day 'Burrito Block Party' to celebrate National Burrito Day, running from April 2 to April 4. This extended celebration offers various deals and giveaways exclusively for Loco Rewards members.
On April 2, exclusive promo codes were shared on El Pollo Loco's Instagram Stories, providing Loco Rewards members a chance to win prizes. On April 3, members could enjoy a buy one, get one free deal on select Fire-Grilled Chicken Burritos, redeemable in-store, via the app, and online.
The celebration concluded on April 4 with a 'Loco Friday Drop' and an additional giveaway. This comprehensive promotional campaign aims to maximize customer engagement and drive sales for one of the company's most popular menu items.
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