El Pollo Loco unveiled new Fresca Salads and Wraps on May 15, 2025, offering two distinct flavor profiles available as traditional salads or wrapped in a whole wheat tortilla. These items are designed for flavorful, on-the-go meals.
The new offerings feature either the iconic Creamy Cilantro or a new permanent Citrus Vinaigrette dressing. Prices for a la carte Fresca Salads and Wraps range from $9.00 to $12.00, with pricing and participation varying by location.
These new products are the first to be featured in an ad spot reflecting the company's recent brand refresh, utilizing bright colors and bold angles to convey a modern and energetic tone. This launch highlights El Pollo Loco's commitment to menu and flavor innovation.
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