El Pollo Loco proudly marked its 50th anniversary on January 16, 2025, initiating a year-long celebration. The festivities began with 'Loco Friday Drops,' offering various deals and giveaways exclusively to Loco Rewards Members every Friday for the remaining 50 weeks of 2025.
The first 'Loco Friday Drop' on January 17 featured an 8-piece Leg & Thigh Family Meal for $19.75 at participating locations. This promotional strategy aims to engage customers and drive repeat visits throughout the anniversary year.
In conjunction with the anniversary, El Pollo Loco committed to donating 5,000 meals to first responders and individuals affected by the Palisades and Eaton fires in Los Angeles. The company also pledged a monetary donation to the Red Cross and other community relief efforts, reinforcing its commitment to the community that has been its home since 1980.
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