El Pollo Loco announced on September 4, 2025, a major promotional campaign for National Chicken Month, including a giveaway of up to $1 million worth of fire-grilled chicken. This initiative aims to significantly boost customer engagement and brand presence.
On Tuesday, September 9, Loco Rewards Members will receive a buy-one-get-one-free offer on a 2-Piece Leg & Thigh Meal with Rice and Beans. This offer is valid while supplies last or until $1 million in redemptions is reached, providing substantial value to loyalty members.
The company also launched the 'Loco AI chicken content creation challenge,' offering one lucky Loco Rewards Member free chicken for life. Participants are encouraged to create and post AI-generated fire-grilled chicken-inspired content on Instagram or TikTok using #LocoAI, aiming to leverage digital trends for marketing.
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