El Pollo Loco initiated a new value promotion on October 29, 2024, offering customers any two tacos for $5 every Tuesday. This offer is valid through December 31, 2024, at participating locations for in-store or online orders.
Loco Rewards Members receive an enhanced deal, allowing them to purchase three tacos for the same $5 price. This exclusive offer aims to incentivize loyalty program enrollment and increase member engagement.
The promotion is designed to provide high-quality, affordable food options to customers, as stated by Jill Adams, Chief Marketing Officer. This strategy addresses consumer demand for value in the current market environment.
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