El Pollo Loco announced on September 16, 2025, that it plans to add fried tenders to its menu next year. This move signifies an expansion into a new product category for the chain, traditionally known for its fire-grilled chicken.
The introduction of fried tenders aims to broaden the company's appeal and compete in a different segment of the fast-food market. This strategic menu addition could attract new customers who prefer fried chicken options.
This development indicates El Pollo Loco's effort to diversify its offerings and adapt to evolving consumer preferences. Expanding beyond its core grilled chicken can open new revenue streams and enhance market share.
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