Streamlabs, the livestreaming software platform of Logitech G, announced the launch of Streamlabs Sponsorships, a new platform designed to help streamers earn money through brand partnerships. This initiative aims to support creator independence by removing traditional barriers to securing sponsorships.
For launch campaigns, Streamlabs Sponsorships will incur $0 in platform fees, ensuring that 100% of the brand payout goes directly to creators. This creator-first model is open to all Streamlabs users, regardless of follower count or Twitch partner status.
The platform provides creators with a dashboard to explore available campaigns, review requirements, and apply instantly, along with widgets and Cloudbot commands for seamless brand integration. Starting this summer, campaigns from Logitech G and other partners across gaming, tech, and lifestyle categories will roll out regularly.
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