La Rosa Holdings Corp. announced on July 7, 2025, the launch of My Agent Account Version 4.0, a major enhancement to its proprietary agent platform, which went live on July 1, 2025. The new version features a fully integrated Transaction Management module.
This new module is intended to deliver significant cost savings to the company by improving efficiency, reducing manual processes, and eliminating reliance on expensive third-party systems. All La Rosa agents are required to pay an annual subscription fee for access to the platform.
CEO Joe La Rosa stated that this upgrade is a strategic investment that provides clear benefits to both agents and operations, building a stronger foundation for profitable and sustainable growth. The company also noted its recent milestone of surpassing 3,000 agents, which will further increase recurring revenue from My Agent Account subscriptions.
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