Life Time Group Holdings announced that its Core. Tone. Reform. (CTR) Pilates‑inspired reformer program will now be offered in 10 clubs, with 18 additional locations scheduled to launch by the end of 2025, bringing the total to 28 clubs nationwide.
The CTR program is a 45‑minute, high‑energy class that blends athletic conditioning with mindful movement, music‑driven and Pilates‑inspired. Participation has grown more than 70% since 2022, and waitlists are common in pilot markets, underscoring robust member demand.
The rollout is part of Life Time’s strategy to deepen member engagement and generate additional revenue from its small‑group training portfolio. By adding more clubs, the company can capture higher utilization rates and cross‑sell other premium services, reinforcing its premium brand and supporting its growth pipeline.
Pilot markets included select clubs in major metropolitan areas; performance metrics show high enrollment and repeat attendance, but the press release did not disclose specific cities or enrollment numbers. The company plans to train additional instructors to meet demand, leveraging its existing pool of over 800 certified instructors.
The expansion requires significant investment in reformer equipment across new locations. While exact capital outlay is not disclosed, the company’s Q3 2025 earnings report highlighted strong cash generation and a raised full‑year revenue guidance, indicating financial capacity to support such investments.
The CTR rollout aligns with Life Time’s broader focus on premium services, as evidenced by its Q3 2025 results, where revenue rose 12.9% to $782.6 million and EPS beat expectations by $0.07. The company’s raised full‑year guidance reflects confidence in continued demand for high‑margin small‑group training.
Analysts noted that the expansion could further strengthen Life Time’s competitive position against other specialized studios and larger fitness chains offering reformer classes, leveraging its extensive Pilates studio network and instructor base.
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