On October 20, 2025, LiveOne, Inc. (Nasdaq: LVO) announced that it has signed a Letter of Intent (LOI) to launch a new subsidiary, LiveOneAfrica, in partnership with Virtuosity Music Group. The LOI establishes a framework for the two companies to collaborate on artist development, content production, and live events across key African markets.
The partnership is backed by a $20 million financing package from UK Structured Finance Ltd, which will fund the buildout of digital infrastructure, artist partnerships, and localized live and on‑demand streaming content. UK Structured Finance Ltd has a track record of raising capital for media and technology ventures, underscoring institutional confidence in the venture.
Africa is described by LiveOne as one of the fastest‑growing music and entertainment markets in the world, offering a large and increasingly affluent audience for premium streaming services. By entering this market, LiveOne expands its geographic footprint, diversifies its revenue base, and positions itself to capture a share of the continent’s growing demand for digital audio and live entertainment.
Robert Ellin, Chairman and CEO of LiveOne, said the launch “will redefine African entertainment and deepen the growth of African music globally.” The company plans to roll out localized content and live events in the coming months, leveraging its existing technology platform and content library to accelerate adoption in the region.
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