LiveOne (NASDAQ: LVO) has renewed its exclusive audio‑advertising partnership with DAX United States, expanding the agreement to include in‑car audio opportunities that allow DAX to sell LiveOne’s inventory directly to drivers in connected vehicles. The renewal, announced on December 18 2025, builds on a relationship that began in 2015 and positions LiveOne to capture a growing segment of automotive audio consumption.
LiveOne projects that the expanded partnership will lift programmatic audio advertising revenue by more than 30% in 2026. The company’s audio division—comprising Slacker Radio and PodcastOne—generated $90.6 million in Q3 Fiscal 2025, a 13% year‑over‑year increase, but overall company revenue fell 6% to $29.4 million in the same quarter. The projected growth reflects the expected volume of in‑car ad inventory, which is anticipated to grow as more vehicles become connected and consumers shift from phone‑based audio to dashboard‑based listening.
The partnership’s impact is amplified by LiveOne’s recent financial performance. While the audio division remains a growth engine, the company posted a net loss of $5.7 million in Q2 Fiscal 2026 and a 6% decline in revenue compared to the prior year. The expansion into automotive audio is therefore a strategic move to diversify revenue beyond the company’s large Tesla OEM relationship and to mitigate the volatility seen in other segments.
Management emphasized the strategic importance of the deal. Bradley Konkol, Head of Product and Engineering, said the partnership “has been instrumental in maximizing advertising opportunities while delivering exceptional value to our music‑loving audience.” Brian Conlan, President of DAX United States, noted that the expanded collaboration “allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences.” CEO Robert Ellin added that the automotive vertical “validates AI’s powerful ability to elevate marketing performance” and that LiveOne plans to extend the program into retail, carriers, social media, streaming services, and hospitality.
The deal taps into a tailwind: connected‑vehicle audio consumption is accelerating, with drivers increasingly using in‑vehicle dashboards for music and podcasts. However, LiveOne still faces headwinds, including net losses and revenue declines in other segments. The partnership is therefore a key lever for growth, but it does not fully offset the broader financial challenges the company is navigating.
LiveOne’s FY2025 guidance remains unchanged, with consolidated revenue projected at $112 million to $120 million and adjusted EBITDA at $6 million to $10 million. The company’s outlook signals confidence in its ability to scale the new in‑car audio channel while maintaining disciplined cost management.
In summary, the renewed and expanded partnership with DAX United States represents a significant step for LiveOne to broaden its programmatic audio footprint, diversify revenue sources, and capitalize on the expanding connected‑vehicle market, even as the company continues to manage recent financial headwinds.
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