Lifeway Foods, Inc. announced on February 28, 2025, it will showcase new probiotic salad dressing concepts and conventional whole milk kefir flavors at Natural Products Expo West 2025. The event will take place from March 4th-7th in Anaheim, CA.
The new conventional whole milk kefir flavors are designed to complement Lifeway's popular organic whole milk kefir line. Attendees at the expo will also have the opportunity to sample the recently released Lactose-Free Flavor Fusions and Probiotic Smoothies + Collagen.
This participation underscores Lifeway's commitment to innovation and expanding its product portfolio into new categories like salad dressings, while also broadening its core kefir offerings. These new products aim to meet evolving consumer preferences for functional and health-oriented foods.
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