Boston Pizza announced on June 25, 2025, a new multi-year partnership with Live Nation Canada, aiming to bring live music and prizes to Canadians. This collaboration will allow Boston Pizza guests to enter for a chance to win tickets to various summer shows.
The partnership leverages Live Nation's extensive concert and festival network across Canada, providing Boston Pizza with significant brand exposure to live music fans. This initiative is designed to enhance customer engagement and loyalty for both companies.
For Live Nation, this represents a new sponsorship agreement, contributing to its Sponsorship Advertising segment revenue. Such deals are crucial for expanding brand partnerships and integrating corporate sponsors into the live entertainment experience.
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