On October 22, 2025, Macy's announced the launch of a new Spider‑Man‑inspired collection in partnership with Marvel and the NBA. The collection includes apparel, accessories, and home décor for fans of all ages and is available exclusively at Macy's stores, online, and through the Macy's app.
The collaboration leverages the popularity of Marvel's Spider‑Man franchise and NBA iconography, targeting a broad customer base and driving foot traffic and online sales. The launch aligns with Macy's strategy to enhance its product mix and attract younger shoppers, complementing its existing luxury and off‑price offerings.
The collection is available now in select Macy's locations and online, marking a new product line that expands the company's retail portfolio and supports its Bold New Chapter strategy.
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