Mastercard announced its agreement to acquire Minna Technologies, a software firm specializing in subscription management. This strategic move aims to expand Mastercard's presence in technology services, moving beyond its traditional credit and debit card operations.
Minna Technologies provides solutions that enable consumers to manage their subscriptions directly within their banking applications and websites. This addresses a growing market need, as Juniper Research projects the number of global subscriptions to increase from 6.8 billion to 9.3 billion by 2028.
The acquisition is expected to enhance Mastercard's suite of tools for managing merchant-consumer relationships and minimizing disruptions in the subscription experience. While financial details of the transaction were not disclosed, it is subject to regulatory review.
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