Manhattan Associates released new research highlighting how older Australians (over-55s) are redefining retail expectations. The study indicates that this demographic, backed by financial stability, prefers personalized and supportive in-store experiences. This segment represents a key growth opportunity for retailers who are willing to meet these specific demands.
The research findings provide valuable insights for retailers looking to tailor their strategies to a financially stable and influential consumer group. Understanding these preferences can help optimize omnichannel approaches, including in-store experiences and customer service. This initiative demonstrates Manhattan's commitment to providing data-driven guidance to its clients.
This research positions Manhattan Associates as a provider of insights into evolving consumer behavior, particularly for a financially stable demographic. By understanding and addressing these trends, Manhattan can better tailor its omnichannel solutions for retailers, potentially driving demand for its customer engagement and store fulfillment offerings and enhancing its reputation.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.