Manhattan Associates revealed the findings of its 2025 Unified Commerce Benchmark for Specialty Retail, conducted in collaboration with Google Cloud. This research is the industry's only analysis of unified commerce based on real-world purchases, returns, and customer interactions across digital and physical channels. The benchmark identified common attributes of successful retailers, tangible retail best practices, and key opportunities to enhance customer value through modernized operations.
The collaboration with Google Cloud on this benchmark underscores Manhattan's commitment to providing data-driven insights to its customers. The findings are designed to help retailers navigate the complexities of modern commerce and improve their omnichannel strategies. This initiative reinforces Manhattan's role as a strategic partner in the retail technology ecosystem.
The release of the 2025 Unified Commerce Benchmark reinforces Manhattan's thought leadership in the retail and supply chain space. By providing valuable industry insights, the company strengthens its position as a strategic partner for retailers, potentially driving demand for its Manhattan Active Omni solutions and enhancing its reputation.
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