Mattel's Barbie brand announced on March 4, 2025, its celebration of International Women’s Day by honoring four powerful friendship duos with one-of-a-kind Barbie Role Model dolls. This initiative aims to showcase the collective strength of women empowering women.
Barbie is partnering with Dr. Marisa G. Franco, a friendship and belonging expert, to provide tips on creating and maintaining long-lasting friendships. The brand is also launching a new animated special, 'Barbie & Teresa: Recipe for Friendship,' premiering on Netflix on March 6, 2025.
Furthering its social impact mission, the Barbie Dream Gap Project is collaborating with Girl Talk, Inc. and Inspiring Girls International to create friendship-based programming. The celebration also includes various Barbie collaborations with other brands, offering lifestyle products that foster friendship.
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