Mattel announced on November 16, 2024, that 'La Liebre,' a home-built race car from Chile, was crowned the winner of the 2024 Hot Wheels Legends Tour. This global victory means the life-sized custom car will be inducted into the Hot Wheels Garage of Legends.
The Hot Wheels design team will now transform 'La Liebre' into a 1:64 scale die-cast car, which will be sold worldwide to collectors and fans. The 2024 tour traveled through 13 countries and included 11 regional stops in the United States, evaluating over 5,000 vehicle entries.
This initiative underscores Hot Wheels' commitment to celebrating car builders and enthusiasts globally, fostering community engagement, and continuously introducing new products inspired by real-world custom designs. It reinforces the brand's position as a leader in the vehicle toy category.
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