Mattel Creations, Mattel's direct-to-consumer platform for adult collectors, made its first appearance at MCM London Comic Con on May 26, 2025. The debut featured immersive brand spaces, designer meet-and-greets, and new product reveals.
A highlight was the exclusive unveiling of new Barbie x Doctor Who dolls, sculpted in the likenesses of Ncuti Gatwa (the Doctor) and Millie Gibson (Ruby Sunday). These highly detailed dolls feature costumes inspired by the series, expanding Barbie's legacy in pop culture.
Additionally, Mattel Creations released the latest Monster High Skullector doll, a tribute to the classic film 'The Lost Boys,' reimagining the character David as a fierce fashion doll. These launches reinforce Mattel's strategy of engaging with fan communities and offering exclusive, limited-edition products based on popular entertainment properties.
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