Mattel, Inc. announced on October 24 2025 that its Hot Wheels Formula 1® collection has been expanded to a full 1:64‑scale lineup featuring all ten Formula 1 teams, including Scuderia Ferrari HP and Aston Martin Aramco. The new collection reflects the official 2025 team liveries and driver rosters and will be available in both the Hot Wheels core and specialty product lines.
The press release details that the expanded lineup will include die‑cast cars for every Formula 1 team, offering collectors and fans a complete set of 1:64‑scale vehicles that mirror the real‑world racing series. Mattel’s partnership with Formula 1 provides the brand with authentic branding and licensing rights, positioning the product as a premium collectible within the Hot Wheels portfolio.
By launching a full‑grid collection, Mattel taps into the growing demand for high‑quality, licensed toy models and leverages its strong distribution network to reach both casual consumers and dedicated collectors. The move is expected to enhance the Hot Wheels brand’s visibility and generate additional revenue streams during the 2025 holiday season and beyond.
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