Mattel and Warner Bros. Discovery Global Consumer Products announced a multi-year global licensing agreement on February 27, 2025. This deal grants Mattel the global licensing rights to develop and market a full range of DC-themed action figures, playsets, accessories, role-play products, and adult collectibles.
The agreement, which begins in the second half of 2026, covers DC's entire library of characters, including iconic figures like Batman, Superman, Wonder Woman, The Joker, and Harley Quinn. This marks Mattel's reclamation of these lucrative rights, previously held by competitor Spin Master.
This strategic win significantly strengthens Mattel's competitive position in the action figure category and enhances its intellectual property portfolio. The renewed partnership is expected to leverage Mattel's brand management and product design expertise to bring DC characters to life across all retail channels.
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