Mercury Insurance Partners with Safeco to Transition California Customers and Agents

MCY
October 06, 2025

Mercury Insurance announced on August 6, 2025, a partnership with Liberty Mutual Insurance to transition thousands of California Safeco Insurance renters, condo, and select auto policies to Mercury.

This collaboration follows a shift in Liberty Mutual's California personal lines product strategy, with Liberty Mutual recommending its independent agents place impacted Safeco policies with Mercury to ensure uninterrupted coverage.

Mercury's CEO, Gabriel Tirador, highlighted this as an opportunity for Mercury to support California consumers and agents, similar to its previous action in taking on Tokio Marine's personal lines business in the state.

The partnership is expected to expand Mercury's footprint in California, with the company committed to vetting interested Safeco agents for Mercury appointments, reinforcing its long-standing agent relationships and belief in the California market's future.

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