MediaCo Operations LLC announced record-breaking digital performance across its portfolio, driven by the growth of its Estrella MediaCo FAST channels and social platforms. Monthly digital uniques grew 19% year-over-year, with total minutes consumed exceeding 310 million per month on its owned and operated FAST channels.
The company's monetized premium CTV video ad inventory has grown 290% in the first five months of 2025 compared to the same period last year, establishing MediaCo as a leader in Hispanic CTV advertising. EstrellaTV and Estrella News were identified as the #1 mixed IP distributed FAST channels for the Latino category in Q4 2024.
The Estrella Media YouTube Network posted impressive year-over-year gains from Q1–Q2 2024 to Q1–Q2 2025, with Don Cheto Al Aire seeing a 300% surge in views. Hot 97 YouTube channels increased watchstream hours by 652% and subscribers by 11% in 2025, leading to the announcement of a new Hot 97 TV FAST channel.
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