MediaCo Holding Inc. and Trace, a global media brand for Afro-Urban music, announced a groundbreaking joint initiative to amplify Hip Hop, R&B, and Afro-Urban culture worldwide. This collaboration was formed at the Trace Awards & Summit in Zanzibar.
The partnership will unlock new content and distribution opportunities, leveraging the cultural influence of both HOT 97 and WBLS brands. This initiative aims to reach audiences across multiple platforms on an unprecedented scale.
This collaboration marks a new chapter in the evolution of Hip Hop and Afro-Urban culture, creating a unified platform for fans, artists, and brands. It expands the global reach of MediaCo's legendary brands and empowers a new generation of artists and creators.
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