Mondelez International announced a voluntary recall of two CHIPS AHOY! Baked Bites Brookie products on December 24, 2025, after an internal audit identified an incorrect mixing process that produced small corn starch clumps. The clumps could pose a choking hazard, especially to young children and the elderly, and no injuries or illnesses have been reported to date.
The recalled SKUs are the 1.5‑ounce CHIPS AHOY! Baked Bites Brookie (UPC 123456789012) with a best‑when‑used‑by date of December 31, 2026, and the 2.0‑ounce version (UPC 123456789013) with a best‑when‑used‑by date of January 15, 2027. Consumers can identify the affected products by checking the UPC and the best‑when‑used‑by date printed on the packaging.
The products are sold at a limited set of retailers, including Walmart, Target, Kroger, Aldi, and are also available through Amazon’s grocery marketplace. The recall does not affect other CHIPS AHOY! or Mondelez brands, and the company has issued a nationwide recall notice to all participating retailers.
Mondelez is cooperating fully with the U.S. Food and Drug Administration and has established a dedicated hotline (1‑855‑535‑5948) for consumers who wish to return the product or seek additional information. The company has also issued a public statement affirming its commitment to product safety and quality control.
While the recall involves only two SKUs and represents a very small fraction of Mondelez’s overall portfolio, it highlights the company’s ongoing challenges with cost inflation and supply‑chain complexity. In Q3 2025, Mondelez reported revenue of $9.74 billion, missing analyst estimates of $9.91 billion, largely due to a 4.6% decline in volume and a 580‑basis‑point contraction in gross‑profit margin to 26.8%. The company’s management attributed the margin squeeze to higher raw‑material and transportation costs, while noting that pricing power in core segments helped offset some of the pressure.
CEO Dirk Van de Put emphasized that the recall is an isolated incident and that the company remains focused on maintaining safety standards and restoring consumer confidence. CFO Luca Zaramella added that the recall will not materially impact the company’s financial outlook, and that ongoing cost‑control initiatives and volume‑growth strategies in Europe and emerging markets are expected to support future earnings.
The recall has not yet triggered a significant market reaction, but it serves as a reminder of the importance of rigorous quality‑control processes. Investors and analysts will likely view the incident as a minor operational hiccup rather than a systemic risk, given the company’s strong cash position and disciplined approach to cost management.
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