MetLife Pet Insurance announced a new partnership with Petstablished on December 19, 2025, that will embed pet‑insurance quotes directly into the adoption and registration workflow on the Petstablished platform. The integration allows prospective pet owners to view coverage options at the exact moment they are choosing a new companion, making insurance a default consideration rather than an after‑thought.
Petstablished is a software provider that serves more than 1,000 animal‑welfare organizations and facilitates roughly 160,000 adoptions each year. By leveraging Petstablished’s extensive network, MetLife gains access to a large, engaged audience of first‑time pet owners who are already in the decision‑making process, creating a scalable channel that bypasses traditional retail or broker intermediaries.
The partnership fits squarely within MetLife’s “New Frontier” strategy, which seeks to broaden the company’s product portfolio beyond core life‑insurance offerings. Pet insurance is a high‑growth, fee‑generating segment that complements MetLife’s existing group‑benefits and retirement businesses, and the new channel is expected to accelerate penetration in a market that is expanding faster than many other insurance lines.
From a business‑impact perspective, the deal is designed to increase MetLife’s pet‑insurance market share by capturing customers at the point of adoption. The company’s recent Q3 2025 earnings showed a revenue miss but an EPS beat, driven by strong variable investment income and disciplined cost management. Management highlighted that the partnership will add a new revenue stream that can help offset the revenue shortfall and support the company’s long‑term growth targets.
While the pet‑insurance market is competitive, MetLife’s brand recognition and underwriting expertise position it to offer differentiated coverage. The partnership also provides a data‑rich environment for MetLife to refine pricing models and improve risk selection, which could enhance profitability in the segment over time.
Analysts view the collaboration as a positive step toward diversification, noting that it aligns with MetLife’s broader strategy to tap into high‑growth, fee‑generating channels outside its traditional core. The move is expected to strengthen the company’s presence in the rapidly expanding pet‑care industry and support its long‑term earnings trajectory.
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