Meta Platforms CEO Mark Zuckerberg announced on Wednesday that Instagram has reached 3 billion monthly active users, a milestone that underscores the platform’s continued growth and user engagement.
The figure represents a 50 % increase from the 2 billion monthly active users reported in October 2022, and it places Instagram among the largest social media platforms worldwide.
The growth in user base is expected to drive higher advertising revenue for Meta, as larger audiences translate into increased ad impressions and higher demand from advertisers seeking to reach diverse demographics.
The milestone also signals Meta’s ability to maintain relevance in a competitive social media landscape, potentially strengthening its market position against rivals such as TikTok and Snapchat.
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