BetMGM premiered its first online casino commercial featuring brand ambassador Jamie Foxx, titled 'Vegas Lights.' The 30-second spot debuted on March 4, 2025, showcasing the connection between the online casino and MGM Resorts International.
The commercial depicts Foxx using the BetMGM mobile app to illuminate iconic Las Vegas experiences at MGM Resorts destinations like Bellagio, ARIA Resort & Casino, and MGM Grand. It emphasizes the ability to earn in-person rewards, such as show tickets and resort accommodations, through online play.
Casey Hurbis, Chief Marketing Officer for BetMGM, stated that the spot brilliantly captures BetMGM's differentiator of blending online and in-person casino experiences. The commercial will air in the five North American markets where BetMGM Casino operates, including Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
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