MGM Resorts International and BetMGM announced an expansion of collaborations to provide critical resources, advance research, and strengthen industry-wide initiatives for problem gambling. This coincides with their support of March as Problem Gambling Awareness Month.
MGM Resorts will donate $180,000 to the Kindbridge Research Institute to support studies on the impact of sports betting and the development of responsible gaming strategies. BetMGM is expanding its Kindbridge Behavioral Health referral program nationwide, offering direct access to specialized mental health services for players.
Both companies, in partnership with the British Columbia Lottery Corporation, will increase responsible gaming messaging from GameSense within their digital platforms and retail sportsbooks. Trained GameSense Advisors will also be available at BetMGM Sportsbooks and MGM Rewards desks to provide assistance and support.
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