MGM Resorts International announced that its NoMad Las Vegas hotel‑within‑a‑hotel will be renamed The Reserve at Park MGM, with the transition taking effect on December 17, 2025. The 293‑room, 293‑suite resort will keep its upscale atmosphere, but its signature venues will be rebranded as The Terrace Pool, The Library, and The Reserve Bar.
The decision to retire the NoMad name follows a period in which the brand did not attract the elite clientele MGM had envisioned. Occupancy and revenue metrics for NoMad lagged behind other Strip properties, prompting the company to reposition the space under a name that better aligns with its premium portfolio and Marriott’s brand architecture. The move is part of a broader strategy to strengthen MGM’s high‑margin segment and to prepare the property for full integration into Marriott Bonvoy’s Autograph Collection in early 2026.
Under the Autograph partnership, The Reserve at Park MGM will become the 13th Strip property in the “MGM Collection with Marriott Bonvoy.” Members of both loyalty programs will be able to book stays, earn, and redeem points at the resort, creating cross‑membership incentives and expanding MGM’s reach to Marriott’s global customer base. The partnership also allows for tier matching and points transfers, enhancing loyalty engagement for both brands.
MGM’s management has highlighted the rebranding as a key step in consolidating its premium offerings. CEO Bill Hornbuckle noted that the move “strengthens our premium portfolio and positions us to capture higher‑margin revenue from a broader customer base.” CFO Jonathan Halkyard added that the rebrand is part of a broader effort to focus on high‑return opportunities, citing strong performance in MGM China and BetMGM as evidence of the company’s ability to generate growth in selective markets.
Financially, the rebranding comes amid a mixed performance for MGM’s Las Vegas Strip segment. The company reported a net loss of $285 million for Q3 2025, compared with a net income of $185 million in the same quarter a year earlier, largely due to non‑cash impairment charges. In Q4 2024, net income was $157 million versus $313 million in Q4 2023. Despite these challenges, MGM continues to invest in its core properties while pursuing share repurchases to support shareholder value.
The rebranding signals MGM’s intent to refine its brand portfolio and leverage Marriott’s loyalty network, positioning the company to capture higher‑margin revenue from a broader customer base while maintaining operational efficiency across its Strip properties.
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