Zest AI, a leader in AI lending technology, announced on May 5, 2025, the launch of LuLu Strategy, the newest module of its generative AI lending intelligence platform. This module delivers lending performance insights with generative AI simulations and actionable analysis. In its initial launch, LuLu Strategy will be available exclusively to MeridianLink, Inc. customers.
This offering provides financial institutions with powerful generative AI tools that were previously inaccessible to many. Mike de Vere, CEO of Zest AI, stated that equipping financial institutions with advanced generative AI tools like LuLu Strategy strengthens the entire financial ecosystem by fostering greater innovation.
Megan Pulliam, SVP of MeridianLink Marketplace, noted that LuLu bridges the technology gap for financial institutions, providing intuitive access to powerful predictive models and analytical capabilities. Leveraging MeridianLink Data Connect, the new LuLu Strategy module delivers forward-looking intelligence to help customers adapt, compete, and gain agility in their lending operations.
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