On October 20, 2025, Marsh & McLennan Companies, Inc. (MMC) announced the elevation of its Beauty business into a dedicated practice, appointing industry veteran Cris Gordon as Head of MMC Beauty. The move places the beauty practice under the direct oversight of CEO Olga Fleming and positions it as a flagship destination for mass and founder‑led cosmetics, skincare, and personal‑care brands.
The decision underscores MMC’s long‑standing commitment to the beauty sector, a core part of its heritage and client portfolio. By creating a standalone practice, MMC aims to deepen its focus on the industry’s evolving cultural and consumer dynamics, leveraging its expertise in earned‑first creative strategy to help brands build lasting advocacy and communities.
MMC Beauty will also operate as an internal think‑tank, continuously tracking emerging trends, testing new creative approaches, and experimenting with ways to make beauty more accessible and future‑forward. The dedicated practice structure is intended to enhance MMC’s ability to serve beauty clients with specialized, data‑driven insights and to drive innovation across the agency’s creative and communications capabilities.
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