Callaway Golf announced the launch of Limited Edition Odyssey Hockey Stick Putters and Callaway Golf Balls, inspired by the upcoming movie 'Happy Gilmore 2.' This product release celebrates the highly anticipated film, which debuts on Netflix on July 25.
The golf balls became available at Callaway and Odyssey retailers worldwide starting July 11, while the putters will be available from July 25, coinciding with the movie's launch. This initiative ties into a cultural event to create buzz around Callaway's products.
This marketing strategy aims to capitalize on the popularity of the 'Happy Gilmore' franchise to drive consumer interest and sales for these specific limited-edition golf equipment items. It reinforces Callaway's brand presence and engagement with golf enthusiasts.
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