On August 7, 2025, MEDIROM Healthcare Technologies Inc. announced its collaboration with Hakuhodo Inc. to participate in 'World,' a 'proof of human' protocol co-founded by Sam Altman. This initiative aims to build new digital infrastructure for the AI era.
MEDIROM plans to progressively install 'Orb' World ID authentication devices in approximately 100 of its 'Re.Ra.Ku' relaxation salons. The company's goal is to achieve cumulative deployment in over 100 stores by the end of December 2025.
This strategic partnership positions MEDIROM at the forefront of digital identity verification, with a target to issue 500,000 new World IDs annually. The collaboration leverages MEDIROM's physical footprint to accelerate the adoption of World ID, a system designed to verify individual humanness online without compromising privacy.
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