On August 22, 2025, MEDIROM Healthcare Technologies Inc. announced its cryptocurrency strategy in conjunction with its participation in the 'World' proof-of-human protocol. The company intends to install 'Orb' World ID authentication devices in approximately 100 Re.Ra.Ku relaxation salons.
The goal is to provide access to a verified World ID to up to 500,000 individuals. Users who verify their World ID can choose to claim the equivalent of approximately 8,000 Japanese yen in Worldcoin (WLD) tokens, which will be redeemable for Re.Ra.Ku gift certificates.
MEDIROM plans to acquire WLD when customers purchase these gift certificates. The company also intends to exchange up to 50% of the acquired WLD for Ethereum (ETH) and hold it, while actively monitoring and managing cryptocurrency market trends. This strategy aims to enhance MEDIROM's future financial position and drive business expansion by integrating with next-generation digital infrastructure.
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