MEDIROM Healthcare Technologies announced a new Master Service Agreement with World Foundation and Tools for Humanity that will bring World ID proof‑of‑human technology to its 300 Re.Ra.Ku wellness salons nationwide. The deal will install Orb iris‑scanning devices in each salon, allowing customers to obtain a World ID that verifies their humanity without revealing personal data.
The partnership is a strategic move to create a recurring revenue stream beyond MEDIROM’s core wellness services. By leveraging its existing physical footprint, the company can roll out the technology quickly and scale the service across Japan. The agreement also feeds authenticated user data into MEDIROM’s HealthTech ecosystem, potentially boosting adoption of its Lav app and MOTHER Bracelet products.
Market reaction to the announcement was positive, with the company’s shares rising roughly 10% in after‑hours trading on the day of the announcement. Investors cited the potential for a new, recurring revenue line and the company’s ability to deploy the technology across a large network of salons as key drivers.
The deal complements MEDIROM’s recent distributor agreement with TD SYNNEX K.K. for MOTHER Bracelet and REMONY, underscoring the company’s broader strategy to expand its HealthTech portfolio. The World ID initiative also positions MEDIROM as a key operator in Japan’s rollout of “Proof of Human” verification, a growing need as generative AI makes it harder to distinguish humans from bots.
Overall, the partnership signals MEDIROM’s intent to deepen its digital moat and accelerate the monetization of its customer base. By embedding World ID into its salons, the company aims to diversify revenue, strengthen its data loop, and lay the groundwork for future enterprise deployments.
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