Marti Technologies, Inc. announced on July 1, 2025, a new investment plan for 2025 and 2026 focused on expanding its ride-hailing business. The plan includes launching operations in six new cities: Bursa, Konya, Adana, Kocaeli, Mersin, and Kayseri.
These new city launches are expected to expand the population served by Marti's ride-hailing service by 1.5 times, from 28.8 million to 42.2 million people. The company also plans to grow its ride-hailing team from approximately 180 to 260 people, with an emphasis on technology, product, and operations departments.
While Marti reiterated its 2025 revenue forecast of $34.0 million, it revised its adjusted EBITDA forecast for 2025 from a positive $3.0 million to a negative $17.0 million. This revision reflects the incremental investments required to accelerate ride-hailing growth and cement its market position.
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