Marti Technologies, Inc. announced on July 29, 2025, its decision to initiate a corporate treasury strategy that incorporates the acquisition of certain crypto assets. This move is part of a diversified approach to managing its cash reserves.
Initially, Marti plans to hold approximately 20% of its cash reserves in Bitcoin. The company retains the flexibility to increase its crypto asset holdings to 50% of its cash reserves and to purchase other digital assets such as Ethereum and Solana.
CEO Oguz Alper Oktem stated that this strategy acknowledges the ability of Bitcoin and other digital assets to store value and act as a hedge against systemic financial risk, particularly in the current economic environment. All digital assets will be custodied through a regulated, institutional-grade custodian.
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