Morgan Stanley Investment Management (MSIM) announced that its exchange‑traded fund platform has crossed the $10 billion mark in assets under management, a milestone that underscores the rapid growth of its fee‑based business.
The platform, launched in 2023 with six strategies, has expanded to 18 ETFs by the end of 2025. MSIM’s AUM grew from $4.7 billion in March 2025 to over $10 billion in December, more than doubling in less than a year and reflecting strong investor demand for active and systematic solutions.
The 18 products are divided among three strategy families: 10 Eaton Vance active‑fixed‑income ETFs, five Calvert responsible‑investing ETFs, and three Parametric derivative‑income and hedged‑equity ETFs. While the total AUM is $10 billion, the active‑fixed‑income family accounts for the largest share, followed by responsible‑investing and Parametric strategies, illustrating a diversified mix that appeals to both traditional and ESG‑focused investors.
Ben Huneke, Head of MSIM, said the achievement “validates our platform strategy and the commitment of our investment, distribution and operational teams.” Ally Wallace, Global Head of Capital Markets and ETF Strategy, added that the firm’s intentional selection of strategies has resonated with clients, and that MSIM plans to continue diversifying its ETF lineup to meet evolving investor needs.
The $10 billion AUM boost strengthens MSIM’s fee‑based revenue stream and enhances its competitive position against other ETF providers. It also supports Morgan Stanley’s broader integrated‑firm strategy, driving durable wallet‑share gains across wealth and investment‑management businesses.
Looking ahead, MSIM intends to add new ETFs and deepen its existing families, while monitoring market headwinds such as pricing pressure in active‑fixed‑income and competition in ESG products. The firm’s focus on active, systematic, and responsible strategies positions it to capture continued demand for differentiated, tax‑efficient, and transparent investment solutions.
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