Madison Square Garden Sports Corp. announced on October 17, 2024, a new multi-year marketing partnership naming 'Experience Abu Dhabi' as the Official Patch Partner of the New York Knicks. This marks the first time the Knicks will feature a brand partner directly on their game jerseys.
Beginning with the Knicks' 2024-2025 season, the 'Experience Abu Dhabi' logo will be prominently displayed on all Knicks game jerseys for both home and away games, as well as on warm-up jackets and shooting shirts. The logo will also appear on jerseys sold at Madison Square Garden's in-arena locations and on Shop.MSG.com.
As a global marketing partner, 'Experience Abu Dhabi' can leverage the Knicks' marks outside the U.S. and Canada, expanding the team's international brand presence. The partnership also includes custom activations on the Exosphere of Sphere in Las Vegas and digital displays at Madison Square Garden during concerts and comedy shows, along with advertising on MSG Networks.
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