Madison Square Garden Sports Corp. (MSGS), Madison Square Garden Entertainment Corp., and Sphere Entertainment Co. announced an expanded partnership with Verizon on October 4, 2024. Verizon is now the Official Mobile Wireless Partner across the MSG Family of Companies, encompassing premier sports and entertainment assets.
This multi-year integrated marketing partnership provides Verizon with exposure across venues like Madison Square Garden, Radio City Music Hall, and Sphere in Las Vegas. Verizon Access, a new premium platform, offers Verizon customers exclusive access to select tickets for concerts, comedy shows, and all live events at Madison Square Garden and Sphere.
The partnership also includes the creation of two Verizon-branded hospitality spaces at Madison Square Garden: the 'Verizon Club' and the 'Verizon Lounge' at The Theater at MSG. These spaces will be accessible to select Verizon customers for various live events each year, enhancing the fan experience and providing new revenue opportunities for MSGS.
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