Madison Square Garden Entertainment Corp., Madison Square Garden Sports Corp., and Sphere Entertainment Co. announced a new partnership with Liquid Death on April 1, 2025. Liquid Death is now an Official Partner across the MSG Family of Companies.
This agreement integrates the beverage company into the marketing and fan engagement initiatives of MSGS's various properties. The partnership is expected to provide Liquid Death with significant exposure through association with professional sports teams and entertainment venues.
The collaboration adds to MSGS's portfolio of corporate sponsors, contributing to its revenue streams from marketing partnerships. It also offers fans new beverage options at Madison Square Garden and other related events.
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