Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. announced a new multi-year partnership with Waterloo Sparkling Water on January 14, 2025. Waterloo Sparkling Water is now an official partner of the New York Rangers and Madison Square Garden.
As part of the agreement, Waterloo Sparkling Water products are available at concession stands throughout Madison Square Garden, including a new dedicated concession stand on the sixth floor. This expands beverage options for fans attending events at the arena.
The partnership also provides Waterloo Sparkling Water with premier brand integration during all Rangers games at Madison Square Garden, including on digitally enhanced dasherboards and in-arena LED signage. Waterloo will also be integrated across the Rangers' digital platforms and featured in official team emails to fans.
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