Regent Seven Seas Cruises has launched a new brand positioning, 'Unrivaled at Sea,' featuring a distinctive creative look with a new logo and black and white brand colors. This initiative aims to firmly establish its position as the world's leading ultra-luxury cruise line.
The brand also revealed a global marketing campaign titled 'Nobody Does It Better,' which includes an emotive film and highlights four guiding brand pillars: Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection. These pillars are supported by Regent's 'Most Inclusive Luxury Experience' value proposition.
As part of this evolution, Regent introduced two new fare structures in July 2024: the All-Inclusive Cruise Fare and the Ultimate All-Inclusive Fare. The latter extends the journey with inclusions like roundtrip flights and a private executive chauffeur service, offering guests more personalized luxury options.
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