Noodles & Company Launches April Taste Tour with Exclusive Rewards Member Offers

NDLS
October 06, 2025

Noodles & Company launched its 'April Taste Tour' on April 11, 2025, offering 14 days of exclusive deals for Noodles Rewards members. This initiative is designed to encourage guests to explore the company's recently refreshed menu, which features bold new flavors and upgraded classics. The tour kicked off with a $5 regular bowl of Creamy Cheddar Mac & Cheese.

Rewards members can access daily offers, including special pricing and Buy One, Get One (BOGO) deals on made-to-order favorites and new menu additions like Pulled Pork BBQ Mac & Cheese, Cajun Shrimp Fettuccine, and Rigatoni Rosa. Stephen Kennedy, Senior Vice President of Marketing, stated that the Taste Tour aims to deliver flavor-packed dishes and real value to guests, providing a front-row seat to the new menu.

New members who join the free Noodles Rewards program will unlock access to each day's offer, while existing members can opt into SMS notifications for daily announcements. This marketing push is a strategic effort to drive trial of the new menu items and enhance engagement within the loyalty program, supporting the broader menu transformation.

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