Noodles & Company launched its new 'Delicious Duos' value platform on July 30, 2025, offering perfectly portioned combos starting at just $9.95. These combos pair a small entree of any favorite Noodles dish with a protein and a side. This initiative is a direct response to consumer preferences for value and convenience.
A survey conducted for Noodles & Company revealed that nearly half of respondents prefer a small entree paired with a side, and over 75% prioritize price and value when dining out. Stephen Kennedy, Executive Vice President and Head of Marketing, stated that Delicious Duos were created to give guests more of what they love: variety, flavor, and value, fitting seamlessly into their day.
The launch includes a 'Dress as a Duo Day' promotion on August 16, offering a Buy One, Get One 50% Off Delicious Duos meal for guests dressed as an iconic pair. This marketing event aims to drive engagement and trial of the new value platform. The Delicious Duos are designed to address the 'unexpected decline in guest value perception' observed after the March menu launch, aiming to boost traffic and sales.
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