Noodles & Company announced on March 12, 2025, the nationwide launch of its 'fully reimagined new menu,' marking a new chapter for the fast-casual restaurant. Nearly two-thirds of the menu offerings are new or improved, following 18 months of testing and innovation. This initiative is described as the 'biggest investment Noodles & Company has ever made in its menu.'
The refreshed menu includes five entirely new dishes, such as Pulled Pork Barbecue Mac & Cheese and Buffalo Chicken Ranch Mac & Cheese, alongside four reimagined fan favorites. CEO Drew Madsen stated that the menu transformation is driven by extensive research and a deep commitment to innovation, aiming to exceed evolving consumer tastes and attract new customers. The company doubled its marketing investment for the March-June 2025 period.
Test market results showed a significant increase in guest satisfaction across all key dimensions, providing confidence for the national rollout. The company continues to hand-chop vegetables and prepare noodles in-house daily, emphasizing fresh, high-quality ingredients. The 'Goodness Guarantee' remains in place to encourage guests to explore the new flavors risk-free.
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