Noodles & Company launched its first-ever Noodles Merch Store on November 25, 2024, just in time for the holiday shopping season. The online store offers an exclusive collection of branded merchandise, including a festive winter-themed sweater, a holiday onesie, and matching bandanas for pets. The items are available exclusively through December 31, while supplies last.
The collection also includes branded fleece jackets, crewnecks, and plush toys, among other swag. Danielle Moore, Noodles & Company's Director of Communication, stated that the new online store provides a fresh and festive way for guests to celebrate their love for Noodles. This initiative aims to enhance brand engagement and offer fans a way to show their Noodles pride.
As part of the launch, the limited-edition Noodles onesie was offered at 50% off from Black Friday through Cyber Monday. This e-commerce venture represents a new revenue stream and a direct channel for the company to connect with its loyal customer base, extending the brand experience beyond its restaurants.
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