Netflix announced that its subscriber count in Japan exceeded 10 million in the first half of 2024, doubling its user base from four years prior. This milestone highlights the significant growth and increasing market penetration of the streaming service in Japan.
The expansion is attributed to upgraded studios and expanded operations focused on creating better Japanese-language content, which has garnered attention both domestically and internationally. This strategy has boosted Netflix's reputation in the growing market.
Netflix aims to become an indispensable part of the Japanese lifestyle, with an estimated 20 million viewers in the country. The company is also expanding its offerings into new areas such as livestreams of sports and comedy, further solidifying its presence.
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